The Suchard collection

The Suchard chromo collection refers to the colorful collectible cards (chromolithographs) that the Swiss chocolate maker Suchard distributed with its products starting in the late 19th century.

These cards—often called trade cards—were beautifully illustrated and covered a wide variety of themes: animals, plants, fairy tales, professions, exotic countries, historic events, and more. Customers, especially children, collected them in special albums issued by Suchard.

Today, Suchard chromos are considered nostalgic collectibles. Their value depends on factors like rarity, condition (bright colors, whether they are loose or glued into albums), and the series they belong to.

In short: the Suchard chromo collection is both an advertising strategy from the golden age of chocolate marketing and a piece of cultural history that continues to attract collectors.